diff --git a/templates/_helpers.tpl b/templates/_helpers.tpl
index ff7dcfc..238624b 100644
--- a/templates/_helpers.tpl
+++ b/templates/_helpers.tpl
@@ -48,7 +48,7 @@ helm.sh/chart: {{ include "mastodon.chart" . }}
 {{ include "mastodon.selectorLabels" . }}
 {{ include "mastodon.globalLabels" . }}
 {{- if .Chart.AppVersion }}
-app.kubernetes.io/version: {{ .Chart.AppVersion | quote }}
+app.kubernetes.io/version: {{ .Values.image.tag | quote }}
 {{- end }}
 app.kubernetes.io/managed-by: {{ .Release.Service }}
 {{- end }}